You run a business, it’s going pretty well, people use your service or buy your products so why should you care about video marketing?
After the lockdowns of 2020 and 2021 people have become far more comfortable with filming themselves, they had to do it, they needed to do it, in order to stay in touch with relatives and engage with colleagues.
This has had an incredible impact on marketing and on how video is perceived by everyone from the young to the older generation.
Before Covid many of us will never have heard of Zoom, shied away from FaceTime or WhatsApp video calls or thought that teams were what played sport, not hosted video conferencing. The world has changed, we have changed as a species.
Covid has shattered the fear of video and getting in front of the lens into a million tiny pieces and consumers now expect video content to be front and centre on your website and social channels.
So what are the core reasons for using video in your marketing? Well for a start it drives traffic to your website. It boosts conversion rates for sales and it increases brand awareness for your business.
In addition it builds trust and credibility, adding into that all important Know, Like and Trust which is the cornerstone of every business relationship.
Video is also, despite what you might think, cost effective.
Yes you can pay thousands or even tens of thousands for top end video content, and you should if you really want to stand out, but you can record clips on your phone or compact camera and access any number of free editing platforms to smarten it up a bit.
So you see video is a powerful weapon in the marketeers arsenal, with better ROI than text and images alone.
So what are you waiting for?